Apple Music, launched in June 2015, is Apple Inc.'s streaming service offering a vast library of songs, albums, and exclusive content. It grew out of the company’s strong presence in digital music through iTunes, which revolutionized the way music was purchased and consumed in the early 2000s. With Apple Music, the company transitioned from selling individual tracks and albums to offering a subscription-based model where users could stream over 100 million songs. Available on iOS devices, Android, macOS, and smart speakers, Apple Music offers curated playlists, radio shows like Beats 1 (now Apple Music 1), and music video content. As of 2023, it had over 100 million subscribers globally.
For artists, Apple Music provides a powerful platform to reach a global audience. By leveraging Apple's massive user base, musicians can distribute their work on a service that is deeply integrated with one of the most widely used ecosystems in the world. Apple Music's emphasis on high-quality sound (offering lossless and spatial audio) also gives artists a way to showcase their work in superior formats, enhancing the listener experience and differentiating their content from competitors.
One of Apple Music's distinguishing features is its focus on human curation. While algorithms do play a role in recommending music, Apple places a heavy emphasis on playlists curated by expert editors. This approach is meant to replicate the feel of traditional music discovery, where industry professionals and tastemakers help bring attention to emerging talent.
You can distribute your music to Apple Music via Muzartdisco
