Joox, launched by Tencent in 2015, is a music streaming platform with a strong presence in Southeast Asia and markets like Hong Kong and South Africa. It offers a catalog of local and international music across various genres and includes features like personalized playlists, karaoke, and live streaming of concerts and events. Joox operates on a freemium model, providing both free, ad-supported access and premium subscriptions that allow for ad-free listening, offline downloads, and high-quality audio.
For artists, Joox offers exposure to key Asian markets and opportunities for fan engagement through curated playlists and exclusive events. Musicians can reach a broad audience thanks to Joox's integration of both local and global music. A unique feature of Joox is its strong karaoke integration, which encourages user participation and viral engagement. Artists benefit from fans creating karaoke versions of their songs, increasing the song's visibility and fostering community-driven promotion. Joox also hosts events and promotions like "Joox Originals," featuring exclusive releases and collaborations with both local and international artists.
Although Joox faces competition from global platforms like Spotify and Apple Music, its focus on localized content, deep engagement with local markets, and interactive features like live streaming and karaoke make it a valuable platform for both established and emerging artists looking to expand their reach in Asia and beyond.
You can distribute your music to Joox via Muzartdisco
