Line Music, launched in 2015, is a music streaming service developed by Line Corporation, primarily serving users in Japan and South Korea. It offers a vast library of local and international music, allowing users to stream, download, and share tracks. Integrated with the popular Line messaging app, users can easily share songs and playlists with friends. The platform operates on a freemium model, with both ad-supported and premium subscriptions that offer higher audio quality, offline listening, and unlimited skips. Line Music also provides charts and recommendations based on listening trends.
For artists, Line Music presents valuable exposure to the Japanese and Korean markets, where K-pop, J-pop, and other local music thrive alongside international hits. Musicians can benefit from placements in curated playlists, trend-driven charts, and promotional campaigns that target the platform's user base. By integrating with the broader Line ecosystem, artists have additional opportunities for fan engagement through direct communication tools and personalized content sharing.
The platform’s focus on localized content, combined with its social media integration, gives musicians unique opportunities to promote their work to a highly engaged audience. As Line Music continues to grow in popularity, especially in Japan, it serves as a crucial channel for artists looking to increase their presence in Asia.
Line Music's strong connection to the Line app, along with its targeted features like personalized recommendations, trending charts, and premium options, makes it a competitive streaming platform in the Asian music market. It provides users and artists alike with seamless social and music integration, enhancing the overall listening experience.
