Peloton is a fitness company known for its high-tech exercise equipment, such as stationary bikes and treadmills, combined with subscription-based virtual fitness classes. Founded in 2012, Peloton has revolutionized at-home fitness by offering live and on-demand classes across various workout genres, including cycling, running, strength training, yoga, and more. For artists, Peloton presents a new way to promote music, as their songs are featured in curated workout playlists during classes, leading to increased exposure and engagement with fitness enthusiasts.
Musicians benefit from being included in these classes as Peloton’s global user base listens to music while exercising. Music often plays a central role in the experience, with themed rides and workouts based on artists or specific genres, making it a unique promotional tool for reaching a dedicated and motivated audience. Peloton regularly partners with artists for exclusive content, which helps elevate both established and emerging musicians.
Peloton distinguishes itself from other fitness platforms through its combination of technology, music, and community. For musicians, it offers a distinctive opportunity to connect with listeners in a non-traditional but increasingly popular setting—fitness classes. This helps build awareness and fan engagement beyond conventional streaming and live performance avenues.
You can distribute your music to Peloton via Muzartdisco
