TikTok, launched in 2016 by ByteDance, is a short-form video platform that allows users to create and share 15 to 60-second videos, often set to music. Known for viral challenges, dance trends, and creative content, TikTok has become a cultural phenomenon with over a billion users globally. It’s especially popular for music discovery, as songs used in TikTok videos can quickly gain traction and go viral. For artists, TikTok provides a unique promotional tool, enabling them to reach vast audiences through user-generated content and viral trends.
Musicians benefit from the platform's ability to amplify their songs when used by creators in videos, sparking trends and challenges that can lead to increased streams, exposure, and fan engagement. Many artists have experienced breakthrough success thanks to TikTok's viral nature, making it a powerful marketing tool in the music industry today.
You can distribute your music to TikTok via Muzartdisco
