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Marketing

Content tips: Growing music fans with Facebook ads

If you've been sharing your music online for a little while, but are struggling to get your page likes/followers from in the hundreds to in the thousands, you might want to consider running social media ads.

Joel Sadler

The real marketing hustle for musicians

TikTok, Twitter, Instagram, Reddit, Facebook – increasingly on all these platforms artists hoping to get heard need to be clever with their online marketing. But what does that actually mean?

Rhiannon Edwards

Branding for Musicians - Creating Promo Visuals on a Budget

As an independent artist, it is important to get your visual game just right. It’s a way for fans to tune in to you and what you’re about, while also being a means to stand out from other people.

Rhiannon Edwards

How Important is Personal Brand for Artists?

We hear the term personal brand so much these days, it’s become meaningless. What is a personal brand? Is it really so important, or is it all internet hype, and the music is what really counts? Our Insider gives their take on the matter.

Check Your Temperature: Warm and Cold Audiences in Music Marketing

In marketing, we use the terms warm and cold to categorize our audience, depending on how familiar they are with us. The warmth of the audience predicts what they're likely to do when we prompt them to buy, share, watch or listen to our product.

Joel Sadler

Getting your pages ready for social media ads

If you're luring in new social media fans with dazzling content, make sure your page is engaging, resourceful and up to date!