Running a music tech company that provides distribution to artists (among a plethora of other things), I’ve noticed that there’s a serious misunderstanding around what it takes for an artist to be successful.
We talk to two artists to find out whether they love or despise streaming services, and what the benefits of being on a streaming platform might be.
The music industry generally is way behind almost every other industry in understanding the value of data. Using data in the right way, labels, managers and promoters can shape the career of an artist with less guesswork.
