Much like every other aspect of our modern lives, the internet has irrevocably changed the way music evolves, with new mini-genres popping up constantly, completely influenced by the way we share information in the 21st century.
Virtual performances have unexpectedly become the norm during a pandemic that restricts people from being in close proximity, and social media is helping artists to keep connecting with fans
TikTok, Twitter, Instagram, Reddit, Facebook – increasingly on all these platforms artists hoping to get heard need to be clever with their online marketing. But what does that actually mean?
